Keeping it simple, delivering results.
Intoto specialise in global franchising and business development.
LONDON
Pop: 9.5M | GDP per capita: $54.60
Who we are
Established in 2011, our UK based agency has cultivated a global network of over 6,000 professional operators and brands. We understand the importance of matching a brand with the most appropriate franchisee. Strong partnerships are built on shared values, ethics, and attitudes.
Intoto has over 30 years of international experience and expertise in franchising, licensing, joint ventures, and distribution; across all product categories of retail and F&B specialises in business growth.
Our small size allows us to be flexible and nimble in our decision making. Intoto believes in keeping it simple and delivering results.
What we do
Increase Sales
Intoto increases clients’ sales by growing their international footprint. We study the target market to measure scalability by analysing demographics, GDP per capita, market trends, and local competition, assimilation allows us to advise on optimal store roll-out.
Legalities
Intoto provides accurate information on the market’s legal system, import/export documentation, taxes and provides advice on international payment methods.
Export Ready
Intoto frequently works with brands who have achieved critical mass in the domestic market and feel ready to export. We examine the suitability of the product and provide feedback on the organisational set-up to ensure adequate support can be provided. Intoto will design a strategy, to certify our client is export-ready, before agreeing best route to market.
Through our associates, we provide a range of professional services including legal, operations, buying and merchandising, graphic design, architectural design, marketing, global human resource management and recruitment.
PARIS
Pop: 2.2M | GDP per capita: €53.70
ISTANBUL
Pop: 15.4M | GDP per capita: $45.70
How we do it
Networking
Our network spans the UK, Europe, Middle East, Far East and Africa. We collaborate with organisations who are consummate professionals, with teams of experts in managing franchised brands. Intoto has a relationship with the department of trade & industry in many countries which provide up-to-date information on a countries development, including, political changes & challenges, legalities surrounding import/export, taxes, mall openings, and commercial opportunities.
Partner Selection
Identifying a partner that matches our client’s values and best matches the brand is essential. Our goal is to create partnerships with longevity. We believe each brand has its own DNA; therefore, we’ll search for the franchisee that relates to the brand personality.
Agreements
Thought is given to the commercial terms from both parties’ perspectives. The brand must benefit from the relationship while the margin should provide sufficient gain to allow the franchisee to sell within the correct brand positioning, achieve store roll-out plan, execute professional marketing plan, and achieve an ROI.
Our clients
Intoto has worked with international brands in various capacities including sourcing a franchise partner, securing shopping mall locations, advise on preparing for export, recruitment, strategy design, HR and company establishment.
for a full list of client work & referrals please get in-touch
The team
Julie Mclaughlan Managing Director
Julie has over 30 years of experience in retail and F&B both internationally and in the UK. She established Intoto International while living in the Middle East, having observed some brands were represented exceptionally well. Brand integrity was fully respected, employees were well trained, while others were almost unrecognisable. Julie assisted over 50 brands with international expansion. She has a flair for building teams to deliver strong corporate results and fully appreciates the value of people and the unique skills they bring. She is currently reading a master’s in international global human resource management. Julie brings a highly developed commercial focus, offers a track record of reversing corporate inefficiencies through aligning KPIs and workforce skills and profiles, acting as a champion for the achievement of world class standards. Combining a curiosity for new ideas with creativity and critical thought to explore opportunities to innovate and to challenge the status quo.
Joshua Bennie Designer
Josh has a background in PR & marketing, with 10 years experience working in graphic design and branding. He is experienced working in digital and print design, small and large teams, creating content for international audiences. With a portfolio of work including brand identity, advertising & banner graphics, album artwork and merch design , Josh has a wealth of experience to draw upon.
Associates
Tony Stephens Lawyer
Tony has over 20 years’ experience as partner and director of Stephens & Associates legal practise in London. Specialising in franchising, licensing and distribution, Tony has vast experience collaborating with international brands. Stephens & Associates also provide expert advice on IP protection and enforcement. Tony’s pragmatic approach uncomplicates a normally complex process.
Gaelle Fahd Architects
FHD Architects established in Beirut, Lebanon in 2018 by Gaelle and Leonie Fahd, due to the success of their first studio they decided to open a second in Barcelona in 2019. The sisters work with international brands and individual clients across Europe, Asia, Africa, and the Middle East. They are able to combine their passion for art with structural precision, creating a distinctive elegance to a uniquely executed design. The sisters speak native Arabic, English and fluent French.
Samar Maalouf Content & Communication
Samar has over 10 years of experience in the fields of media, communication, and content design, while specialising in SEO, SEM, videos, tutorials and web series. Throughout Lebanon and the Middle East, Samar has a vast network of journalists and influencers. She is well known for her involvement in radio broadcasting and TV. Samar has a natural ability to blend creative thinking with practicality, delivering inspired results. Samar, born in Beirut, speaks Arabic, English and French fluently.
Testimonials
“I worked with Julie on a Middle East project. Her retail experience and knowledge of the market was very impressive. I found her full of energy, very well connected, and really focused on getting the job done without complication. Pure pleasure!”
Markus Pfister International Sales
Marc O Polo
“I worked with Julie and have kept in touch and a watching eye on her successful career moves over the years. In addition to being a first-class operator with a steely determination, Julie is a great people manager and her infectious enthusiasm, knowledge beliefs, and behaviors cascade through her teams. She has much to offer in terms of sector knowledge in the UK and internationally her technical and people skills are second to none.”
Gordon Macpherson Managing Director
The Retailer Group
“I’ve had the pleasure of knowing Julie for nearly 20 years. “During the time that we worked together Julie has always been a person with a strong ownership and has been focused on driving results. She sees and can address everything from the big picture to the details. Julie is creative, energetic, solutions-oriented and highly motivated with great communication skills. She would be an asset to any company.”
Annemarie McClintock Managing Director
Boundary Mill Stores
Contact us
Please contact us with any questions you may have. We’d be happy to provide advice on expanding your brand internationally or helping you add to your existing portfolio.